Presentations and PR events

These are the image events aimed at generation of a positive image of the company (product, idea, etc.). Approach to the organization of similar events demands certain professional skills and has its particular characteristics. Often the establishment of the effective relationship with mass media and organization of informational support are of the vital importance. 
B2C (Business-to-consumer) is the term for commercial relationship between the organization (Business) and the physical entity, the so-called "final" consumer.